Highland is a publisher of Christian Books, based in the UK. We like to think of our books as "pick-me-ups", in which the "me" can be understood in three ways:
Our books should encourage and restore
The book itself:
The presentation should say "buy me" or "read me"
This should come across informally and entertainingly (as in "pick up a tune"); so we tend not to consider Highland as a resource / academic / curriculum / reference publisher